Patagonia's First Online-Only Catalog

Above: Image from thecleanestline.com

Patagonia has just released their first online-only catalog, Patagonia Surf Fall 2009. While I'm a fan of their paper catalogs (it's just nice having the pictures in your hand), this is a great step for a company that prides itself on environmental awareness and action. And what you can get from the online catalog that just ain't possible in a print version is video--really cool surf action video. There's also a section showing Patagonia wetsuits in action. I've blogged about those before as they've become almost icons in the surf world. Now see 'em up close in the online catalog.