Tuesday, October 7, 2008

The New and Improved Patagonia.com

(The Patagonia Das Parka.  Photo from Patagonia.com)

Patagonia has revamped its website in recent weeks with some better features and has added customer reviews.  I like the multiple views that they now offer on many products.  This was an upgrade that was needed long ago.  I don't know about you, but I like seeing the things that I'm considering buying from different angles and on an actual human being (or at least a mannequin).  In addition, rather than having tabs, one can now view all of the product information on that product's page.  Definitely more convenient to have it all there.  

The one big feature that they recently rolled out are the customer reviews.  I've noticed other major companies doing this, most notably Nike and Buy.com.  This is a bit of a risk for the company as they open themselves to criticism that is visible to all.  Patagonia is not a stranger to this though as their Cleanest Line site is routinely the recipient of product and customer service criticism, all of which is handled quite well by Patagonia staff.  

I'm planning on reviewing some products on their site as well as continuing to post detailed reviews of Patagonia gear on my site.  Stick around!

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