Saturday, March 20, 2010

Patagonia as fashion--again?

Last week I mentioned that Patagonia was referenced by Andy Spade in an interview posted on the popular blog, A Continuous Lean. In the same week, there's been another Patagonia-as-Fashion sighting that I picked up from InventoryMagazine.com. Popular men's label Woolrich Woolen Mills has created a dead ringer for the Patagonia Synchilla Snap-T Pullover. Check out this one:
Photo from odinnewyork.com

Strikingly similar to the genuine article, below, ain't it?
Photo from patagonia.com
The Patagonia Synchilla Snap-T Pullover is recycled and recyclable polyester while this one is mainly cotton. Kind of weird--it's like a Bizarro Snap-T. Anyway, here's where the "fashion" part kicks in: while the Patagonia Snap-T is $95, this one by Woolrich Woolen Mills is...drum roll please...$185!

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2 Comments:

Anonymous Anonymous said...

Back in 93 I bought my first "snap-t"
From a Woolrich outlet. Paid $25 dollars wore it for 5 years. Still have it. It actually had an EMS logo on the sleeve and a Woolrich collar tag. As i remember many company's made a pullover fleece shirt that looked like a snap-t. Not sure if they were at the time a copy of patagonia or not. Being a college student there was no way i could afford patagonia clothes back then. Barely can now, but the quality and cust support is worth it.

Dec 5, 2010, 3:32:00 PM  
Blogger Patagonia Community said...

Hey Anonymous,
Very interesting! It's funny, Woolrich has seen a resurgence of late in fashion circles too. So a Woolrich knock-off of a Patagonia product--that would be an eye-catcher in today's market! Thanks for reading.

Dec 5, 2010, 4:30:00 PM  

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