Thursday, December 2, 2010

The Extended Patagonia Community: Clif Bar

 Image from of Kit Crawford and Gary Erickson, owners and co-CEOs of Clif Bar.
We'll return to our regularly-scheduled Patagonia programming shortly, but I'd like to start a new feature (semi-regular?) that gives a glimpse of some other companies that are like-minded with Patagonia.  In other words, these companies align with some aspect of the Patagonia brand.  We're going to call this The Extended Patagonia Community (EPC) and we'll start today with Clif Bar.

I came across a feature on Outside Magazine about the new Clif Bar headquarters in Emeryville California.  It's been a growing company that creates good products, and the fact that they're just a stones throw from Berkeley keeps the company endearingly quirky.

The headquarters are great, with a rock wall, solar panels, and a wall-mounted topo map.  The time-lapse video of the building of the headquarters is below, but to get the full treatment, check out the article on the Outside website.




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