Saturday, January 31, 2009

New at Live Chat

Perhaps taking a cue from other internet retailers (like, has added a live chat feature with a Patagonia service operator. Stay on a product page long enough and you'll be invited to ask questions about products or service. No word yet as to whether or not customers are being asked if they would like fries with their Stretch Element Jacket.



Wednesday, January 28, 2009

New Product: The Patagonia MLC Dawn Patrol

(Photo from
Recently Patagonia took one of its popular items, the Critical Mass, and created a variation on it, the Vertical Mass. Seems like it was a popular concept because they've duplicated the strategy, this time with the time-honored and much-beloved MLC bag. The original MLC has been raved about for years (as has the relatively recent introduction, the MLC Wheelie) so for those MLC-lovers out there who just can't give too much TLC to their MLC, Patagonia's created the MLC Dawn Patrol.

This version is a backpack that is $35 less than the pricey $175 MLC but holds some 500 cubic inches less than the original. What many will probably love about it though is that it has a padded laptop computer pocket that will put the notebook-toting traveler's mind at ease.

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